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Alicia Novoa




Good habits are hard to keep. Quip aims to make it easier for customers to establish and maintain good oral hygiene habits. By providing high-quality dental products that are convenient to use, Quip aims to remove barriers to good oral health and make it easier for people to maintain healthy habits.


Art Direction: Alicia Novoa

Copywriting: Alicia Novoa 






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Year after year, the same cycle repeats:

The countdown to a new year starts, and resolutions are made.

You commit to brushing once a day, flossing for a week, and working out for a month.

But eventually, boredom sets in and the routine falls apart.

If only there was a way to stick to these habits and actually enjoy them.

Then, a package arrives and inside lies Quip.

Finally, the moment you've been waiting for has arrived.

You commit to brushing twice a day, flossing every month, and working out for a year.

And the repetition continues with no end in sight.

This time, it's different.

This time, you actually

Get in the habit.

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